5 Ways to Use Presenter-to-Audience Messaging
Creating an open dialogue between the audience and the presenter is the crux of a successful webinar. Audience members can communicate with the presenter by submitting questions, providing feedback or participating in polls. Presenters communicate with the audience through their slides and voice, but they can also send text-based messages to their audience during the live webinar.
Here are 5 ways to use presenter-to-audience messaging to enhance the webinar experience for your live audience:
1. Pre-webinar messages
While waiting for your webinar to begin, why not send your audience a message introducing yourself and thanking them for attending? If you know you are going to be a couple of minutes late, let your audience know so they don’t drop off or can take advantage of the delay to send one more email.
2. Content offers
Engage your audience by sending links to additional content that might interest them and nurture them into qualified leads. You can send links to reports and white papers mentioned in your webinar, or even additional channels where you audience can find similar content.
3. Social promotion
Boost your personal profile by sharing links to your social media accounts, encouraging follows, likes, and connections. You can also send your audience prepared tweets that they can easily use to share your webinar with their followers. Include a hashtag and link to your presentation to help generate a discussion Twitter and connect it back to your webinar.
4. Post webinar call-to-action
After you have finished presenting, but before you sign off, reward your audience with a special offer specifically for those who attended your event. You can also share you contact details so your audience can contact you to request additional information or support. It is also a great time to let your audience know about your next webinar by sending them a link to it.
5. Professional development accreditation programs
Offering continuing professional education credits for viewing your webinars can help you appeal to your audience and provide them with value. Often the audience is required to watch a percentage of a webinar or complete a number of votes to obtain a certificate. Use audience messaging to share a link to the completed certificates or to a survey to obtain the certificate.
Learn more about this new feature by viewing this video: Presenter to Audience Messaging