8 Tips for Creating a Successful BrightTALK Channel

 In B2B Engagement Marketing, Content Marketing, Uncategorized, Webinars

Everyone strives to have the most successful BrightTALK Channel, running online events and webcasts to a packed audience online, but how do they pull this off? What is the recipe for success when it comes to making the most of your BrightTALK Channel? Here are my 8 tips for success:

  1. Promote and build a good community around your channel.
  2. Engage with the community on and off the site.
  3. Create valuable content that will keep that community coming back again and again and sharing it with like-minded professionals.
  4. Address the needs of the audience, cater to them and service them.
  5. Don’t be afraid to try new themes, but be prepared to shelve them if they don’t work.
  6. Make sure your channel has a clear purpose, narrow content field and keep the quality consistent.
  7. Make sure that keeping the content up-to-date is easy to do and communicate with your audience regularly.
  8. Be consistent, not just in quality but also in the intervals at which you roll out new content to your channel.

So there you have it, a few pointers to a successful channel and how to make the most of the BrightTALK platform.

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