Archives for David Pitta

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Sales & Marketing Alignment: Working Together Towards a Common Vision

Sales and marketing alignment is challenging, but improvements significantly increase the likelihood of winning new business. Effectively using a team of sales development representatives (SDRs), [...]

3 Ways to Use Presenter-to-Audience Messaging

Creating an open dialogue between the audience and the presenter is the crux of a successful webinar. Audience members can communicate with the presenter by submitting questions, providing [...]

The Path to Demand Generation Success

When I joined BrightTALK in 2008, BrightTALK had just released a powerful webinar and video platform that enabled companies to generate demand and create awareness around their thought leadership [...]

5 Ways to Use Presenter-to-Audience Messaging

Creating an open dialogue between the audience and the presenter is the crux of a successful webinar. Audience members can communicate with the presenter by submitting questions, providing [...]