Over two years, one third of our pipeline came from webinars and videos, so this has received a lot of executive attention. From an ROI perspective, BrightTALK certainly fits the bill.
Quarter after quarter, BrightTALK consistently sits in the top three demand generation activities and delivers significant ROI.
With BrightTALK, we convert 33% of our webinar views into marketing qualified leads, and 23% of those MQLs into opportunities.
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