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TechTarget and BrightTALK Together: Engaging More Active Buyers with the Content They Prefer

Say you just bought a new Peloton and want to learn how to use it. You have a choice: Watch a video, read the manual or Zoom with an expert. Which one would you choose? According to a leading [...]

Why Business Development Needs Digital Marketing

The worst type of digital marketing is the kind that’s completely self-obsessed —memes and viral videos aside, your organization needs to invest in digital marketing that actually resonates with [...]

Marketing Technology for 2018—and Beyond

Technology is changing the marketing landscape—adding to the marketer’s toolkit, but also making their jobs more complex. While content creation and distribution are as important as ever, [...]

Now That’s Fresh: Why Relevant Content Is a Total Game Changer

With today’s influx of online information, businesses vying for relevancy with buyers can no longer just churn out content ‘for the sake of it.’ Be it blog posts or eBooks, infographics, or [...]

Demand Generation Strategies Are Changing—Are You?

In today’s buyer-centric B2B marketplace, companies must have a well-considered demand generation strategy that helps them capture, engage, and retain good customers.


Turn Your Customers Into Your Brand’s Best Friends

Marketers are used to having control over their messaging, campaigns, and branding. And of course there is value in applying rigor to any marketing initiative; companies like to know that they [...]

A B2B Content Marketer’s Guide for Optimizing Content

Like all aspects of marketing, B2B content marketing is both an art and a science. While there are many proven processes that deliver results—like audience research and A/B testing—generating [...]

8 Innovative Ways to Generate Leads Using Interactive Content

Are you expected to constantly generate new leads? And does your boss or your sales department have high expectations in terms of lead quality? Well, you’re not alone. Most marketers are being [...]

Are You Measuring the Performance and Effectiveness of Your SEO Keywords?

Search engine optimization (SEO) is one of the least expensive, yet most effective, ways to increase online lead generation and sales, and of course… beat your competitors on Google. By [...]

Infographic: 4 Essential Stats B2B Marketers Can’t Afford to Ignore

The web is jam packed with juicy tips and tricks for digital marketers, but when it comes to B2B marketing specifically, statistics can be harder to come by. This infographic, which focuses [...]