Archives for Trent Warrick

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Present on the go with BrightTALK on iPad OS 13

New in iOS 13, Safari behaves like a desktop browser. This allows full access to the BrightTALK Presenter experience, to allow on-the-go webinar presentations.

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Introducing BrightTALK Insights tool

In this followup piece we talk about how intent data is applied to improve the focus of sales and marketing efforts. We will talk about general best practices, as well as how BrightTALK is [...]

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Sixgill gains brand awareness by extending their lean team with BrightTALK

As a small team, Webinar creation can seem like a daunting task, but because of BrightTALK’s ease of use and smart editorial planning, they are able to plan many in advance. Sixgill primarily [...]

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Money on the Table: Uses of Intent Data

In this followup piece we talk about how intent data is applied to improve the focus of sales and marketing efforts. We will talk about general best practices, as well as how BrightTALK is [...]

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NS1 found webinar success and rebuilt their post-GDPR database with BrightTALK

NS1 turned to BrightTALK to acquire new leads, and nurture those leads already in their database with engaging thought leadership webinar and video content. BrightTALK allowed NS1 to be more [...]

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Nlyte saw a 50% increase in net new names using BrightTALK for content marketing

Modern buyers devour a great deal of content while self-educating, long before ever contacting a vendor. Knowing this, Nlyte Has developed their online marketing strategy centering around thought [...]

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Arm Treasure Data extends their own database with audiences on BrightTALK

After trying many webinar platforms, Arm Treasure Data went with BrightTALK due to the turnkey nature, easy to use platform, and built-in audiences. They have seen growth through their [...]

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Email Preferences

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Intent Score: Yet another score or goldmine?

Intent Data is currently all the rage, but how useful are the often proprietary and arbitrary scores assigned to these leads? In this blog we dive into how BrightTALK gauges buying intent and how [...]

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Data-Driven Marketing With A Human Touch

Today, B2B marketers have access to data that their left brain would only have dreamed of a generation ago. The age of “I know 50% of my marketing spend is wasted, I just don’t know which 50%” is [...]