Archives for Val-Pierre Genton


Highlights from Marketo Marketing Nation Summit 2018


The Role of Artificial Intelligence in Connecting the Right Person with the Right Content at the Right Time

BrightTALK sits on a lot of data. Millions of professionals learn and grow from trusted experts on BrightTALK, for free. This represents millions of data points across thousands of streaming [...]

Account-Based Marketing (ABM) – The 7 Things I Learned from Working with Some of the Best Business, Sales, and Marketing Visionaries in the World

Over the past 15+ years, I’ve had the privilege to help build BrightTALK into a business that today brings over 5 million professionals and companies together to learn and grow. On this [...]

SiriusDecisions Summit Recap: 3 Key Strategies for Intelligent Growth in 2017

You know you're at a post-Brexit B2B marketing conference when SiriusDecisions analysts are positioning their UK and European locations as distinct selling points to UK and European marketers [...]

Hyper-Relevant Content for Hyper-Relevant Audiences

As modern consumers, we have grown to expect our content experiences to be personalized and immediate. Thanks to our smartphones, we are accustomed to having access to endless amounts of [...]

What B2B Marketers Can Learn from Changes in Buyer Behavior

The impact that digital media and content marketing is having on the buying cycle is NUTS. I started thinking about this in particular when reflecting on my experience shopping for a car and how [...]

What Sales and Marketing Leaders Can Learn from App Stores

In Q1 2013, the four top app stores worldwide collectively accounted for 13.4 billion downloads, with $2.2 billion in paid app sales, in-app purchases and subscriptions (source: Canalys’ App [...]

When I Grow Up, I Want to Be a Modern Marketer

It’s hard to imagine, but there used to be a time when executives thought that marketing was cute. Literally. I’m glad we’re gradually making it over this objectifying hill of ignorance. That [...]

Captivate My Senses. Make Me See. Make Me Hear. Make Me Remember.

According to the National Center for Biotechnology Information at the U.S. National Library of Medicine, “people generally remember 10% of what they read, 20% of what they hear, 30% of what they [...]

Come On, Tell Me Something I Don’t Know

When Gordon Gekko utters these words to Bud Fox in the sales biopic Wall Street, it is 1985. If you watched the movie, you will remember that cell phone disguised as two bundled bricks with its [...]

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