BrightTALK: A Plethora of Insights at Your Fingertips

 In Video Marketing, Webinars

Note: This post is designed to help you get more from your BrightTALK online learning experience.  

Every day new professionals enter your space, chomping at the bit to steal your job, market share, or outsmart you to gain your customers. Learning at an exponential rate is essential to the success of your professional career and mental growth.

As a B2B professional, I want the latest information and to understand two key things:

  1. What my peers know and;
  2. What my peers don’t know.

Now, of course, like most professionals, I subscribe to numerous blogs, browse hashtags, etc., but when I really want to solve a problem, I’ve found that getting direct access to the experts gives me unparalleled insights.

Attending live events is great, but it’s time consuming and expensive, even if you live in big city. When you sign up for BrightTALK, you’re gaining access to the ultimate free online portal to implement real change [or growth] in your career.

BrightTALK provides a platform for leading minds across 81 professional communities to share their experiences on what it takes to dominate your industry. With over 50,000 webinars and videos, we offer in-depth content on everything you could ever think of. That’s why over 4.6 million professionals around the globe tune into BrightTALK to connect and learn from their peers and industry experts.

So, this all sounds great, right? But how can you get the best out of BrightTALK? Here are six ways to improve your learning experience and career.

1. Accurately fill out your BrightTALK registration.

I’m sure you’re thinking, “Dallas, there are several fields, why would I do that? My time is valuable.” The reason is we have machines that use AI to understand who you are, your consumption habits and compare it to the consumption habits of professionals similar to you. From here our technology is able to recommend truly great, relevant content. BrightTALK has a one-time registration, so you’ll have access to endless content at your fingertips — with no more registrations.

2. Attend BrightTALK Summits.

Every month, our most popular communities host two-day, free online summits to talk about the hottest topics in those industries.

How do you find these? When you’re searching for webinars within the subcommunities, switch to the summit view.

You’ll then see upcoming and on-demand summits and view content pertaining to hot topics.

BrightTALK online learning

Recent summits include:

3. Ask questions during webinars.

Last year, over 985,281 hours of content was viewed on BrightTALK, but “only” 53,534 questions were asked. As a marketer, I’m inquisitive by nature. I look to understand why things work the way they do and how I can scale them, so I challenge you to ask more questions during presentations. The experts are speaking to share their knowledge and debate leading topics. You’ll get as much out of it as you put into it.

4. Connect with our community managers on Twitter to see what’s new and influence upcoming content.

Our community managers are responsible for curating thought leadership content and working with industry experts to create relevant webinars and videos for your benefit. Connect with us and let us know what interests you.

Some of our hottest communities:

5. Check your knowledge feed for relevant content.

BrightTALK’s machine learning algorithm is constantly looking for the best skills and knowledge to share with our users. Tune in and view content that’ll help you and your job.

BrightTALK online learning

6. Mark content to view later to view on-demand or on-the-go.

Our “watch later” feature allows you to curate content to view at another time. Personally, I’ve curated a “watch later” list that I view when I’m on my commute to and from work — great mental candy to make the most of my time on public transportation.

Not familiar with watch later? Every recorded webinar on the platform  has an option to watch later.

When you’re on the landing page, you can find the button on the top right. Once clicked, it’ll add it to your profile.

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From your profile, you’ll be able to capture all content you’ve flagged for later.

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BrightTALK has a plethora of data and insights at your fingertips. These are just a few of the many ways to dive into the knowledge field and help advance your career. For more tips and tricks on using BrightTALK, follow us on Twitter. Happy learning!

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