BrightTALK Participates in Startup Canada’s Live Twitter Chat on Online Events
We had a blast today participating in the #startupchats Twitter discussion talking about one of our favorite topics: online events!
The discussion, hosted by Startup Canada, was moderated by Ahmad Abdalla and featured BrightTALK Director of Corporate Marketing Kathryn Kilner tweeting under @BrightTALK and digital marketing expert Don Power as official guests. The conversation focused on why online events are so valuable for modern marketers and included tips on driving registrations, nurturing leads, and engaging with audiences.
Here are three of the topics that drew the most interest:
1. How to find viewers to attend your event. Start by leveraging your existing network. Use email and social media to spread the word, and then work with partners to extend your reach. You may also want to experiment with advertising to promote your presentation. You’ll want to track conversions to registrations and test, test and retest. Don’t forget: Once your target audience has subscribed to your BrightTALK Channel, they’re up to 25x more likely to re-engage with your content.
- Before: Prior to your presentation, consider sending registration confirmation and reminder emails with a link and event details.
- During: At the start of the event, include a hashtag so people can follow along and participate on social media (for example: #LegendaryMarketer).
- After: Send a post-event follow-up email to thank attendees and provide a link to the on-demand presentation. Audiences are most engaged with your content after viewing a live presentation when they have your brand fresh in their minds.
3. How to incorporate online and offline events in your event marketing strategy. Online events are an incredibly valuable tool for marketers to reach and engage relevant audiences and convert leads into revenue. Attendees get direct and immediate access to leaders in their industry, and with no travel required, they’re cost effective and don’t interrupt professionals’ busy lives. However, there’s still nothing like face-to-face interaction. Capturing content at offline events for online posting is a good way to extend the reach of your story.
It was great to see marketers asking questions and chiming in on these topics and more. The roundtable feel was fun and brought us back to the core of what we do at BrightTALK: bringing professionals together in support of a knowledge exchange that benefits everyone.
The #startupchats series happens each Wednesday at 9 a.m. PT / 12 p.m. ET. Check out Startup Canada for more information.