BrightTALK’s Marketing Community Grows By 50%, Adds New Communities
With the explosive growth of our marketing community last year, BrightTALK has reinforced its position as the knowledge destination for B2B marketers to self-educate with relevant content and accelerate their professional growth.
In 2014, the number of marketing professionals on BrightTALK grew by 50%, providing 220,000 marketers with a platform to exchange ideas and insights with peers and thought leaders.
We’ve also added new specialized communities within marketing, including Marketing Data & Analytics.
More users and communities means increased access to targeted content and new opportunities to learn from peers dealing with the same challenges and pain points.
Thousands of marketers watch webinars and videos on BrightTALK, representing a range of marketing disciplines, including marketing operations, demand generation, and content marketing. According to Frost & Sullivan, BrightTALK users are more likely to be budget holders looking to make B2B decisions supported by rich media content, as compared to users of other sites including LinkedIn, YouTube, and SlideShare.
On BrightTALK, modern marketers learn from the biggest names in marketing technology, including Marketo, AdRoll, and Salesforce. The platform also enables marketers to share their expertise by connecting the right audiences to their webinar and video content.
“BrightTALK provides an avenue to reach a wide audience of engaged professionals in a simple and convenient way,” said Mac Devine, Vice President SDN Cloud Services and CTO, IBM Cloud Services Division.
“Working with BrightTALK has dramatically improved both our customer experience and internal lead generation,” said Angela Irizarry, Director of Marketing at MetricNet. “BrightTALK allows us to reach a very specific audience without the exorbitant time and effort that is common with traditional lead generation tools.”