Catch Up with the Latest Thinking from the SiriusDecisions Summit in London

 In B2B Engagement Marketing, Uncategorized

BrightTALK was privileged to be an exhibitor at the SiriusDecisions EMEA Summit this week! Arguably the top event for B2B marketers, especially within the technology industry, the summit was packed with industry experts and practitioners, sharing their learnings and best practices.

This year’s event was focussed on transforming sales, marketing, and product departments in order to drive businesses forward. Attendees enjoyed sessions covering alignment, product messaging, customer experience, channel effectiveness, and much more.

Couldn’t make it to the event? Do not fear! Prior to the summit, BrightTALK caught up with SiriusDecisions MD and Co-Founder, John Neeson, to discuss the latest thinking around sales and marketing alignment, marketing technology, content marketing and ROI.

Watch the video here.