2016 Webinar Benchmarks Report

In 2015, BrightTALK supported thousands of global webinars and videos on our platform and across the web through channel embeds. This report looks at specific metrics including pre-webinar [...]


BrightTALK: The Must-Have Paid Media Buy for B2B Marketers

Marketers have a plethora of options available to promote, distribute and generate larger audiences for their messaging efforts. From Google Adwords, PPC, to paid social media and influencer [...]


What Do IT Professionals Want? How to Successfully Market to Technologists

The role of the IT professional is changing as the workplace and the tools of their trade evolve to encompass a virtual, global, and always-on world. It is no longer enough for IT leaders and [...]


B2B Marketer’s Introduction to Intent Data

Every day, B2B buyers are leaving signals (known as intent data) across the web, providing insights as to where they are in the buyer’s journey. Companies are leveraging these signals to [...]


How to Run a Successful Webinar

Webinars are one of the most powerful tools marketers have to create pipeline and close deals. Unlike live events, webinars can capture rich data that enables sales to have strategic [...]


The Future of Demand Generation

Demand drives revenue, the lifeblood of any business, so demand in the form of leads becomes mission-critical for any business. But historically the quality of demand has been terrible with less [...]


Nurturing Leads Down the Funnel with Video Content

Video is critical in nurturing and influencing leads throughout the buyer’s journey. In fact, a recent Demand Metric survey found that 74% of B2B marketers reported that video now converts [...]


Buyer’s Journey Trends Influencing Demand Generation Investments

Professionals are self-educating online more than ever before. 67% of the buyer’s journey is done digitally. So, how are the best marketers getting their products and solutions in front of [...]

In Brief

BrightTALK Guide to Lead Scoring for Webinars

While not everyone who attends a webinar is a sales-ready lead, each interaction significantly improves your lead quality, enabling you to properly nurture and convert viewers into loyal [...]


Content Checklist for Webinar Success

Webinars are a leading tactic for generating high-quality demand and marketing qualified leads. However, the process of creating a cohesive presentation can seem daunting. We’ve made it [...]

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