As account-based marketing has strengthened its hold on the world of B2B marketing, there’s one aspect of it that’s often overlooked: how ABM can help you keep your customers happy. Most of the [...]

When you hear the phrase “account-based marketing,” what comes to mind? For most of us, ABM most often conjures thoughts of targeting and outreach. There’s a lot of focus on the tactical methods [...]

As ABM has taken the marketing world by storm, marketers have become laser-focused on creating stronger, more personal relationships with their prospects and customers. While much of this lies in [...]

It's often said that achieving sales and marketing alignment is nirvana. In fact, that's the very topic we'll be discussing in an upcoming BrightTALK webinar panel alongside Peter Lundie and Greg [...]

Account-based marketing (ABM) is the hottest trend in B2B strategy right now, and judging by the number of sessions and floor conversations devoted to ABM at virtually every B2B marketing event [...]

BrightTALK sits on a lot of data. Millions of professionals learn and grow from trusted experts on BrightTALK, for free. This represents millions of data points across thousands of streaming [...]

What impact is video having on B2B marketing in 2017? That’s the theme of the discussion we recently hosted in the BrightTALK Academy, as we were joined by marketing professionals from HSBC [...]

89% of marketers say improving the ability to measure and analyze marketing impact is a top priority, according to a recent survey from Demand Gen Report. As with many other areas in [...]

Over the past 15+ years, I’ve had the privilege to help build BrightTALK into a business that today brings over 5 million professionals and companies together to learn and grow. On this [...]

Last week, BrightTALK’s marketing community hosted the Foundational Demand Generation Strategies Summit, a three-day event featuring 12 webinars all related to the topic of demand [...]