Demand Generation

Prioritizing Intent Data in B2B Marketing

Join David Pitta, CMO at BrightTALK who has been leveraging various signals of intent data to prioritize resources, channels, and demand creation over the last 10 years.

Three Steps to Authentic Connections in B2B

In today’s competitive B2B marketplace, how do you create real customer connections? Tune in to learn how authenticity can be the difference maker in your marketing efforts.

BrightTALK’s 2018 Webinar Benchmarks Report: Key Data Insights & Guidance from Leading Marketers

Many B2B marketing teams have introduced webinars into their marketing mix. These web-based events attract qualified, invested audiences that you can convert into leads weeks before the content [...]

How to Crush Your Revenue Marketing Goals with Webinars

Many B2B marketing teams have introduced webinars into their marketing mix. These web-based events attract qualified, invested audiences that you can convert into leads weeks before the content [...]

4 Ways to Use Video Throughout the Sales Cycle

LinkedIn’s recent announcement that they will now support video in Sponsored Content is a telltale sign of just how important video has become for B2B marketers.

Marketing Technology for 2018—and Beyond

Technology is changing the marketing landscape—adding to the marketer’s toolkit, but also making their jobs more complex. While content creation and distribution are as important as ever, [...]

How to Ensure Your Content Aligns with the Entire Buyer’s Journey

Despite all of the ways that the buyer’s journey has changed in recent years, there’s one aspect that’s remained constant: the importance of content throughout the process. In fact, according to [...]

Now That’s Fresh: Why Relevant Content Is a Total Game Changer

With today’s influx of online information, businesses vying for relevancy with buyers can no longer just churn out content ‘for the sake of it.’ Be it blog posts or eBooks, infographics, or [...]

Demand Generation Strategies Are Changing—Are You?

In today’s buyer-centric B2B marketplace, companies must have a well-considered demand generation strategy that helps them capture, engage, and retain good customers.

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Summit Spotlight: Demand Generation Strategies [Feb. 20-22]

For B2B marketers, driving high-quality demand is a challenge that isn't going away any time soon. In our industry, keeping up to date with the most effective tactics and strategies is almost a [...]