This is the second year ANNUITAS has conducted its B2B enterprise demand generation study. As the only study that focuses solely on the enterprise, this study provides deep insight into the [...]
B2B marketers face constant pressure to generate high-quality leads for their sales teams. The vast number of lead gen tactics have made this challenge more complex than ever before. 600+ [...]
It’s no secret that B2B marketing is undergoing dramatic change, putting B2B marketing professionals under increasing pressure to deliver results and justify program and headcount [...]
In 2015, marketers will be challenged to think more strategically about the content they produce and how it is leveraged to drive demand for their business. With the abundance of information at [...]
In 2014, ANNUITAS conducted a study to analyze current enterprise-level B2B demand generation strategies and discover key patterns, including where B2B marketers produce the best results and [...]
