Join David Pitta, CMO at BrightTALK who has been leveraging various signals of intent data to prioritize resources, channels, and demand creation over the last 10 years.
BrightTALK's marketing community recently hosted a Summit focused on content marketing success stories. Read on for a recap of the Inspiration and Innovation from Marketing Visionaries Summit!
In today’s competitive B2B marketplace, how do you create real customer connections? Tune in to learn how authenticity can be the difference maker in your marketing efforts.
Many B2B marketing teams have introduced webinars into their marketing mix. These web-based events attract qualified, invested audiences that you can convert into leads weeks before the content [...]
Many B2B marketing teams have introduced webinars into their marketing mix. These web-based events attract qualified, invested audiences that you can convert into leads weeks before the content [...]
Despite all of the ways that the buyer’s journey has changed in recent years, there’s one aspect that’s remained constant: the importance of content throughout the process. In fact, according to [...]
Why should you use Twitter to promote your webinar? Hashtags, retweets, and tags attract attention easily and make your content shareable. Unlike many other social networks, professionals use [...]
Marketers are used to having control over their messaging, campaigns, and branding. And of course there is value in applying rigor to any marketing initiative; companies like to know that they [...]