CMOs Weigh In: Where Is B2B Marketing Headed in 2017?

 In B2B Engagement Marketing, Content Marketing, Demand Generation, Marketing Operations

What’s your best B2B marketing prediction for 2017?

That’s the simple but important question we recently posed to the community of CMOs and marketing leaders on BrightTALK. The answers we received were insightful, thought provoking, and sometimes surprising.

We shared some of the predictions in a webinar earlier this week, where we grouped the responses into a few popular themes that emerged from the survey, including customer experience, intelligent engagement, and performance management.

View the on-demand presentation below to hear predictions from marketing leaders at organizations including RingCentral, Mi6 Agency, and Event Farm.