Connect with Your Subscribers with New Audience Engagement Features

 In Product/Feature Updates, Uncategorized

Did you know that once your target audience subscribes to your BrightTALK Channel they are up to 25x more likely to re-engage with your content?

With this in mind, we have spent the last few months focusing on new features and capabilities that will make your channel even more effective at driving new subscribers to your content and re-engaging your existing audiences.

Here is an overview of each new feature with additional information to help to you take full advantage of the benefits:

Community pages

Every role-based professional community on BrightTALK now has a compelling new homepage that lists community content and features popular webinars, videos, channels, and presenters. These pages act as hub destinations for the professionals you need to reach. Make sure you are promoting your content in BrightTALK communities to get the most exposure to our user base of over 1.4 million professionals.

Viewer follow-up emails

Every viewer of your live webinars can now receive an automated follow up email encouraging them to re-watch your content, download relevant attachments, and sign up for upcoming presentations in your channel. We’ve tested this email to find the most effective messaging and calls to action and know it will offer a powerful way to reconnect with your subscribers. Make sure this email is switched on in your channel and that you’re scheduling upcoming content and adding attachments to get the most value.

Registration confirmation panes

Professionals who register for one of your upcoming webinars on BrightTALK will now see promotions for the next and last presentations from your channel, encouraging them to watch more of your content.

Viewing histories

Every audience member now has a new viewing history feed on their My BrightTALK page. This improves their personalized experience on BrightTALK and enables users to conveniently catch up on and share your content.

Email customization options

We’ve taken email customization a step further with the ability to add links to images, words and phrases and also to add thumbnail images and webcast descriptions to make your automated emails more compelling.

We hope you enjoy using these features. Please feel free to reach out to us with questions, suggestions, and ideas.

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