Content Marketing: Driving Sales for Technology Marketers
Technology marketing executives are again coping with shifting B2B buyer habits. Marketers followed these buyers from print to online in the last decade. Now, with the wealth of information online including peer and social networks, buyers are bypassing sales in unprecedented numbers by educating themselves throughout the decision making process. This has put more pressure on marketing and sales professionals to deliver the right content to the right people at the right time.
While there is much talk and action around content syndication, many technology vendors are missing the point. The focus must be on the ‘content’ first and the ‘syndication’ second. High-quality, compelling content is what differentiates your brand and makes it much easier to gain audiences who want to consume and share your content.
Here are six ways to drive sales with content marketing:
- Map marketing content to customer needs
- Optimize content for search and social
- Release content on a schedule
- Humanize content
- Share anecdotal experiences
- Repurpose content
By adopting a structured, consistent approach to their online content, marketers can engage their potential customers and drive sales. Learn more from this webcast, Creating a Marketing Narrative that Drives Sales.