Create Killer Webcast Content Using BrightTALK
Marketers know that sharing relevant, educational content is a great way to engage their target audience and start building a relationship with prospects. There are many forms content can take; we at BrightTALK believe the rich media experience with webinars is a fantastic addition to content marketing strategies. Your audience does not merely read your thought leadership material, they experience it.
BrightTALK enables organizations to easily create and distribute informational content. We continually strive to make the webcast experience as simple as possible, whilst providing advanced features that increase your audience engagement. Webcasts can be scheduled quickly by filling out a simple form. Having uploaded your slides, you are empowered to share your knowledge with the world.
When viewing your killer content, your audience can further engage by giving ratings and feedback, participating in polls and asking questions. This gives the presenters the opportunity to tailor their content to make it more relevant and achieve greater impact. Viewers have the ability to share your webcast with their network at any time, widening the distribution of your content.
In addition to sharing content on social networks, BrightTALK users can take advantage of the host of embeds and widgets BrightTALK offers to easily integrate into your website and partners’ websites. The embeds can be customized, varying in design and content to target your messaging.
BrightTALK can help give your content the extra spark it needs to make it go from informative to insightful. We are continually developing new features to make webcasting easier and perform better. Watch this space for the latest additions to the BrightTALK offering.