Designing a Targeted Outreach Strategy for ABM

When you hear the phrase “account-based marketing,” what comes to mind?

For most of us, ABM most often conjures thoughts of targeting and outreach. There’s a lot of focus on the tactical methods of how to use ABM to reach your target prospects and customers.

Outreach and campaigning — unlike some other aspects of ABM — are very actionable topics to discuss, which made for an excellent track within our online ABM Summit earlier this week.

Highlights include:

• Tips for orchestrating multichannel ABM campaigns from #FlipMyFunnel founder Sangram Vajre
• The role of ABM in a marketing automation world
• Practical strategies for segmenting your target market

Explore all of the sessions below, or check out highlights from our other two ABM Summit tracks: Sales & Marketing Alignment and Advocacy, Growth & Retention.