Designing a Targeted Outreach Strategy for ABM
When you hear the phrase “account-based marketing,” what comes to mind?
For most of us, ABM most often conjures thoughts of targeting and outreach. There’s a lot of focus on the tactical methods of how to use ABM to reach your target prospects and customers.
Outreach and campaigning — unlike some other aspects of ABM — are very actionable topics to discuss, which made for an excellent track within our online ABM Summit earlier this week.
- Tips for orchestrating multichannel ABM campaigns from #FlipMyFunnel founder Sangram Vajre
- The role of ABM in a marketing automation world
- Practical strategies for segmenting your target market