Did You Catch IoT Month on BrightTALK? Here’s What You Missed

 In Content Marketing, Uncategorized

More devices are connecting to the internet every second of every day. Gartner estimates the Internet of Things will see 26 billion units installed by 2020, while Cisco estimates it could be as high as 50 billion.

The IoT has already become an ingrained way of living for many people, with an estimated 69% of consumers planning on buying an IoT device by 2019.

This huge increase is having a major impact on the cloud, storage, and data security spaces — as well as how marketers at these companies position their products.

“As IoT takes both the industrial and consumer worlds by storm, it will usher in a host of new challenges for companies to address,” said Jeff Wallace, President & Founder at Global Kinetics. “The BrightTALK Summit is a great venue to hear about such opportunities and challenges from industry experts who are there simply to share insights, experiences and ideas in a ‘rising tides’ approach.”

In support of the growing interest in the IoT (and in celebration of international IoT Day), the community team at BrightTALK organized our very own IoT Month Summit in April, featuring 44 webinars, including:

“The IoT doesn’t just represent a technical revolution, it will also be disruptive in terms of privacy and safety,” said Richard Moulds, Vice President at Strategy Whitewood and a speaker at the summit. “It is essential that we employ long-range security capabilities right from the outset. Failure to do so will destroy trust and the IoT promise will simply become a sequence of horror stories and legal roadblocks.”

In his session, Moulds discussed the question of privacy surrounding the IoT — a chief concern of consumers and businesses alike. That presentation, along with the others from the summit, is now available for free on demand. They’re also broken down by community so you can quickly find sessions most relevant to you. Explore IoT-related webinars in data science, data centers and marketing.

Want even more IoT-related content? You’re in luck. There was such a demand in the topic that we decided to bring together more experts and add more presentations in May and June — be sure to check those out too!

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