Draw More Live Webinar Attendees with the Add-to-Calendar Feature

 In B2B Engagement Marketing, New Features, Uncategorized, Webinars

BrightTALK has bolstered its “add-to-calendar” feature to support Google Calendar along with Outlook and iCal, making it more convenient for users to attend a live webinar and increasing the conversion rate of pre-registrants to attendees.

Since its release, 20% of those using the feature have done so through Google Calendar, suggesting that this addition is making a significant impact on getting users to reserve time to attend live webinars. Our data also shows that, along with reminder emails, calendar invitations are the most effective way to convert pre-registered audiences to live attendees. Get on your audiences’ calendars, and improve your webinar attendance.

 

To test out this feature, register for an upcoming webinar and select “Add to calendar.”

BrightTALK Channels also include built-in automated engagement emails that grow your audience and get more of your audience to interact with your content over time. Take full advantage and maximize the ROI from your videos and webinars.