Drive Webinar Attendance on BrightTALK Through Automated Emails

 In New Features, Uncategorized

In 2014, 53% of the total audience on BrightTALK was driven by email, affirming its status as the most effective medium for promoting webinars.

According to the Direct Marketing Association, email campaigns return on average $60 for every dollar spent. No matter the industry, marketers cite email as the best digital channel for return on investment.

When it comes to webinars and videos, automation, personalization, and targeting can turn email campaigns into simple yet highly effective tools for engaging your audience beyond the live day, distributing white papers and other related materials, and filling up the virtual seats for your next online event.

The BrightTALK Channel comes equipped with automated emails optimized to do exactly that. From registration confirmations with calendar invites to timely follow ups for audiences who missed the live showing, these emails will help you stay top-of-mind at the right times and maximize the number of live and on-demand viewings to your webinars and videos.

Download the Email Playbook for Channel Owners now to learn how to make the most of your targeted emails.