How to Ensure Your Content Aligns with the Entire Buyer’s Journey
Despite all of the ways that the buyer’s journey has changed in recent years, there’s one aspect that’s remained constant: the importance of content throughout the process.
In fact, according to Demand Gen Report, 75% of B2B buyers say that vendor content played a significant role in making a purchase decision.
As long as buyers are investing in complex B2B solutions, there will be a need for content to educate and inform them along the way, as well as after the deal is closed.
This was the theme of last week’s webinar in the BrightTALK Academy, where we discussed how to map content to each stage of the sales funnel. If you missed it, you can check out the on-demand recording below.