Exploring the Past: The History of BrightTALK (Part 2)
As BrightTALK approaches its 10th year in business, we decided to take a look back at where it all began. BrightTALK has become known for its commitment to providing valuable insight through online events. In this two part series we will take you on a journey through BrightTALK’s past, its progress to date and where we see BrightTALK heading in the future.
Part 2 – BrightTALK hits the web
In 2007 and 2008, BrightTALK worked in stealth mode, developing new technology to make live audio webcasting a self-service tool for professionals. In September 2008 www.brighttalk.com launched to the public. Based on web 2.0 technology, it changed how companies attracted audiences by offering embeddable Adobe Flash players and integration with social media sites. As a result of this launch, the business received a number of awards from the web 2.0 community and enjoyed rapid expansion in the US market.
Impressive growth wasn’t contained to the US and in 2009 BrightTALK was recognized by The Sunday Times Fast Track 100 awards as one of the UK’s fastest growing companies.
When developing technology, BrightTALK looks for trends in the way people use and receive information and creates technology that is engaging and efficient for audiences to use.
BrightTALK launched the BrightTALK Channel as a way of creating, storing and recording data from webinars. By using BrightTALK, organizations could create new content at their convenience and easily access the webinar data, such as audience details and event feedback. Storing the webinars in one location meant discovering new content was simple for the audience, and regular updates via email drove subscribers back to the channel. At the end of 2010 a video hosting feature was added to the channel allowing marketers to deliver, promote and store video content alongside their existing webinars. The recent introduction of widgets has added to the existing sharing and distributing features, allowing advertising of the channel in high traffic locations on websites.
Spurred on by its achievements in both the UK and US markets, BrightTALK launched its unique take on web conferences, known as BrightTALK Summits. Industry experts, analysts and end users share their knowledge by presenting live and immediately available on-demand webinars hosted in a BrightTALK Channel around critical business and industry hot topics. The events triggered a rapid increase in the number of BrightTALK subscribers and the volume of content being distributed on BrightTALK. Since 2009 there have been over 200 summits with over 100,000 attendees.
BrightTALK currently has offices in New York, London, and San Francisco, operating in communities and industries all over the world. New technology is continually developed in order to fully optimize our platform. Keep up to date with the latest advancements by checking this blog.