Guest Author: Chris Houpis, Aberdeen Group – Email Marketing: Customers Are Taking It Personally
Does your company use email marketing to develop new leads, nurture prospects or up sell customers? On January 20th at 11 AM EST, attend the webcast, Email Optimization – Your Customers Take It Personally, to learn the best-in-class practices that produce effective email programs.
The ability to personalize and target marketing content through effective email campaigns is critical in delivering relevant communication with customers and prospects. Aberdeen’s research Email Marketing: Customers Are Taking It Personally outlines how the best organizations saw a 21% average Year-over-Year (YOY) improvement in revenue generated from email campaigns despite the exponential growth of content and traffic as announced by Aberdeen Group, a Harte-Hanks Company (NYSE:HHS).
The best performing companies are proceeding down the digital highway by utilizing email marketing to better analyze, segment and connect with customers and prospects in a relevant manner. While email has become ubiquitous with fast and easy delivery, an organization’s ability to truly realize the medium’s full potential lies in the science of its execution. In turn this channel is increasingly being relied on to drive effective campaigns and assist marketing organizations to engage customer or prospect in a compelling manner that contributes to top line revenue growth.
Attend the webcast to learn how the best companies are:
- Increasing delivery, click-through and response rates from email campaigns
- Best practices companies use to identify the right email messages, offers, and content
- Why the top companies are customizing and personalizing emails
Participants of this webcast will also be provided with a link for a personalized assessment tool that will generate personalized recommendations to improve their email marketing initiatives. Click here to register for the webcast, Email Optimization – Your Customers Take It Personally.
About the guest blogger
Chris Houpis is the Senior Research Analyst for the Marketing Strategy and Effectiveness Practice at Aberdeen. He focuses his research and analysis on identifying the practices, technologies, and processes that drive best-in-class marketing from their peers. Chris has 30 years of Sales and Marketing experience in Telecommunications and Software Technology companies ranging from Fortune 1000 firms to venture funded start up organizations. He holds a BS in Business Management from The Whittemore School of Business and Economics at The University of New Hampshire.