Intent marketing as a complementary strategy to ABM has been gaining significant steam. The notion of being able to prioritize or identify which companies are in a buying cycle enables sales teams to be more effective and focus on the companies that matter. While some marketers in B2B are pursuing an all or nothing approach to ABM (only focusing on pre-identified accounts) our interpretation of Intent marketing challenges this status quo by not only flagging preselected accounts, but also those most likely in a buying cycle for your business.
Learn more about BrightTALK Intent Leads
Layers of BrightTALK Intent signals and scores
Identify who’s in market, actively researching solutions for business problems they face.
Company Name | Account Industry | Company Size | Country | State / Region
After identifying accounts, identifying the buying group is crucial. Demographic details allow specific outreach with context.
First & Last name | Job Level | Job Title | Business Email | Phone Number
Audiences on BrightTALK are engaged and inspired like few others. More than just likes, clicks, views, but deeper engagement like time consumed, votes, interactions, questions asked.
View Frequency | Viewing time | Attachments Downloaded | Questions asked | Ratings | Votes | Poll answers
What are BrightTALK Intent Leads
Identify accounts and leads with buying intent and discover the buying groups researching topics you care about on BrightTALK.
Identify purchase interest and stakeholders early
Track intent with measurable engagement across 8M+ professionals who join over 100,000 free Talks on BrightTALK.
Enjoy an active feed of BrightTALK Intent Leads watching relevant content on our platform.
Monitor trending topics to find more opportunities
Know when new accounts and contacts enter a buying cycle based on topics that indicate relevant intent.
Our AI-powered recommendation engine (Ada) monitors topic activity across an account so you don’t miss any opportunities.
Drive business growth with powerful algorithms and easy integrations
Leverage AI-powered intent scoring from viewing frequency, time, downloads, questions, ratings, votes and surging activity.
Enjoy easy Salesforce, Marketo, HubSpot, Pardot, Eloqua connectors that are set up in minutes.
BrightTALK Intent Lead Campaigns
Our algorithms convert all this engagement, demographic, and firmographic data into Intent scores. You can choose if you want to receive your leads through the account score lens, or the individual score lens. We’ve seen account-level score prioritization driving the best focus and conversions. All of your campaigns and subscriptions are easily managed from Demand Central.
- Focus your marketing and call campaigns with leads that are likely in a buying cycle
- Increase responses with real-time data to your marketing automation platform
- Acquire quality leads of accounts and contacts engaging with topics you care about on BrightTALK
- Uncover more opportunities by adding topics that are surging on BrightTALK
How to turn Intent Leads into business growth
Outbound prospecting for sales development
Weekly target account prioritization
Phone and email outreach
Focused outreach based on topics
Targeted display and retargeting
Focused campaigns based on topics