Identifying Hot Trends & Topics from the Top Q1 Marketing Webinars
With Q2 now in full swing, it’s a good time to look back at your webinar content from the past quarter and identify what worked (and what didn’t).
Which themes and ideas did your audience care about? What time were they most likely to tune in? These are important questions to answer as you map out your webinar strategy going forward. In this post, we’re outlining three considerations to keep in mind to improve your content in Q2 and beyond, and also sharing how the top webinars of the quarter incorporated these ideas.
1. Which topics resonated most with your audience?
Take a look at registration numbers, live attendance, and questions/feedback submitted to get a pulse on what topics were most appealing to your viewers. In looking at the most viewed marketing webinars in Q1, several common themes emerged.
Audiences were most interested in topics and/or titles that were:
- Timely (example: CMO priorities in 2017; influencer marketing in 2017)
- Forward-looking (example: marketing to millennials; what’s next in SEO)
- Numbered (example: 10 ways to improve engagement; 5 steps to consistent language)
2. Which days and times drew the most live attendees?
Mid-week webinars dominate this list, with each of these top 10 events being held on a Tuesday, Wednesday, or Thursday. These findings are in line with data from our annual webinar benchmarks report. If possible, avoid hosting webinars between Friday and Monday, as these days see far lower attendance rates.
3. Are you making your webinars available to a global audience?
Many of the top Q1 webinars drew in large audiences because they were held at globally friendly times, or were duplicated to suit viewers in different areas of the world.
These are the two main ways to make sure you’re attracting webinar audiences outside of your immediate region. Many companies host multiple versions of the same event to cater to viewers in North America, EMEA, and APAC. This also helps put a familiar, local angle on your content.
Or if you don’t have the resources to host regional webinars, another popular option is to host your events at times that are compatible with multiple geos. On the BrightTALK platform, the most popular time to host a webinar is 8am PT / 11am ET / 4pm GMT, in large part because it suits North American and EMEA audiences.
Top 10 Marketing Webinars of Q1
Regina Lynn Preciado, Content Strategy Consultant & Scott Abel, The Content Wrangler
James Brett, BrightTALK
Stewart Rogers, VentureBeat
Richard Sikes, Content Rules & Scott Abel, The Content Wrangler
Amanda Schreyer, Sullivan & Worcester LLP & Rachael Cihlar, TapInfluence
Eeshita Grover, Cisco & Scott Abel, The Content Wrangler
Felipe Ramírez, Kantar Millward Brown
Chris Raulf, Boulder SEO Marketing
Sam Patterson, PFL & Taylor Freitas, BrightTALK
David Pitta, BrightTALK