Identify accounts and leads showing buying intent with BrightTALK Intent Leads

By Trent Warrick.

Posted February 12, 2019

In B2B Engagement Marketing, Product/Feature Updates

Intent marketing as a complementary strategy to ABM has been gaining significant steam. The notion of being able to prioritize or identify which companies are in a buying cycle enables sales teams to be more effective and focus on the companies that matter. While some marketers in B2B are pursuing an all or nothing approach to ABM (only focusing on pre-identified accounts) our interpretation of Intent marketing challenges this status quo by not only flagging preselected accounts, but also those most likely in a buying cycle for your business.

Learn more about BrightTALK Intent Leads

Layers of BrightTALK Intent signals and scores

Firmographic

Identify who’s in market, actively researching solutions for business problems they face.

Company Name | Account Industry | Company Size | Country | State / Region

Demographic

After identifying accounts, identifying the buying group is crucial. Demographic details allow specific outreach with context.

First & Last name | Job Level | Job Title | Business Email | Phone Number

Engagement

Audiences on BrightTALK are engaged and inspired like few others. More than just likes, clicks, views, but deeper engagement like time consumed, votes, interactions, questions asked.

View Frequency | Viewing time | Attachments Downloaded | Questions asked | Ratings | Votes | Poll answers

What are BrightTALK Intent Leads

Identify accounts and leads with buying intent and discover the buying groups researching topics you care about on BrightTALK.

Identify purchase interest and stakeholders early

Track intent with measurable engagement across 8M+ professionals who join over 100,000 free Talks on BrightTALK.

Enjoy an active feed of BrightTALK Intent Leads watching relevant content on our platform.

Monitor trending topics to find more opportunities

Know when new accounts and contacts enter a buying cycle based on topics that indicate relevant intent.

Our AI-powered recommendation engine (Ada) monitors topic activity across an account so you don’t miss any opportunities.

Drive business growth with powerful algorithms and easy integrations

Leverage AI-powered intent scoring from viewing frequency, time, downloads, questions, ratings, votes and surging activity.

Enjoy easy Salesforce, Marketo, HubSpot, Pardot, Eloqua connectors that are set up in minutes.

BrightTALK Intent Lead Campaigns

Our algorithms convert all this engagement, demographic, and firmographic data into Intent scores. You can choose if you want to receive your leads through the account score lens, or the individual score lens. We’ve seen account-level score prioritization driving the best focus and conversions. All of your campaigns and subscriptions are easily managed from Demand Central.

Focus your marketing and call campaigns with leads that are likely in a buying cycle
Increase responses with real-time data to your marketing automation platform

Acquire quality leads of accounts and contacts engaging with topics you care about on BrightTALK
Uncover more opportunities by adding topics that are surging on BrightTALK

How to turn Intent Leads into business growth

Outbound prospecting for sales development

Weekly target account prioritization

Phone and email outreach

Focused outreach based on topics

Drip campaigns

Webinar invites

Targeted display and retargeting

Focused campaigns based on topics