Lead Generation: The Top Goal for B2B Marketers

 In Content Marketing, Demand Generation, Uncategorized, Webinars

As B2B marketers, we’re always thinking about lead generation. Whether we’re speedily scanning badges at a tradeshow or painstakingly crafting the perfect call-to-action button, generating more and better leads is constantly top of mind.

In fact, lead gen is such a key priority that it was recently ranked the top content marketing goal by 80% of B2B content marketers, according to new research from CMI and MarketingProfs.

Knowing that this is a high priority for marketers, this week we’re hosting the Lead Generation & Management Summit on BrightTALK, featuring 9 live webinars exploring ways to address the most common lead gen goals and challenges.

With expert speakers from top marketing brands like Marketo, EverString, and TapInfluence, we’re taking an in-depth look at some of today’s hottest lead gen-related topics, including:

  • Generating leads through social advocacy and social selling
  • Combining account-based marketing and content marketing
  • Measuring the ROI of influencer marketing

All sessions are free to attend and are available live and on demand. Explore the complete summit lineup below, and subscribe to the blog to hear more about future events like this.


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