Legendary Marketer: Sharing the Right Content with Your Buyers

 In BrightTALK Academy, Uncategorized

In this clip from our Legendary Marketer series, BrightTALK Sales Executive Jesse Hunt gives his tips on social selling and what types of content to share on social media.

It’s important to make sure your feed is more than just business-related posts, Jesse says. The last thing you want a prospect to see is a profile filled only with attempts at contacting other companies.

Instead, try sharing a mix of professional and personal content. This could include news about your favorite sports teams, new music you like, or articles you find interesting. The goal here is to show buyers that you’re a real person with real interests and not just a cold, one-track minded salesperson.

Check out the full video for more, including the golden ratio of business to personal posts.

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