Live on BrightTALK: Marketing Intelligence & Analytics Summit
The availability of unfathomable amounts of data has played a key factor in the evolution of modern marketing, drastically changing marketers’ roles and responsibilities. The marketing technology landscape has exploded in recent years, and the marketing operations professional has become an essential player within many organizations.
As the industry continues to shift, traditional marketing degrees no longer suffice; instead, today’s best-in-class marketers go online to study the newest trends and best practices to stay ahead of their competitors.
In support of our commitment to continued learning and self-education, we’re hosting the Marketing Intelligence & Analytics Summit this week to examine the technologies, metrics, and processes needed to achieve the level of sophistication required to position your company amongst the data-driven elites.
The summit features 11 free webinars presented by experts at leading organizations such as Marketo and the DMA. Sessions include:
- Recognise, Understand, and Value Me — Employing Tech to Bring Analytics to Life
- Do You Know the Marketing Metrics That Matter?
- How Marketing Analytics Can Help Brands Medal in Rio
- How to Optimize Your Digital Marketing to Drive More Calls and Customers
All of the webinars in the summit are free to attend and will be available live and on demand. Explore the sessions and register here.