Marketing in 2010 – The Top Webcasts You Need to See

 In B2B Engagement Marketing, Uncategorized, Webinars

This past year has flown by. For many marketers, it has been filled with developing, measuring, and sustaining social media programs, implementing marketing automation systems, deploying email marketing initiatives, and doing everything possible to obtain the highest quality lead at the lowest cost. As the year comes to a close, take a moment to view some of the top webcasts of 2010.

Here are the five of the most popular marketing webcasts based on content, viewings, ratings, and feedback.

Faceless to FANtastic – Effectively Engaging Your Facebook Fans
Hear proven tips from Intel’s Ekaterina Walter on capturing and sustaining the hearts and minds of your most passionate customers by incorporating Facebook into your integrated marketing strategy and activating your fan base. One of the most action-oriented webcasts I’ve seen. Hear more praise for this webcast on the Online Events Academy LinkedIn Group.

The Five Best Ways to Optimize Email Response
This presentation from MECLAB’s director, Flint McGlaughlin, shares tips for increasing response from email campaigns through a case study of an experiment that led to a 61% projected revenue increase from over 1.2 billion emails sent annually – that’s pretty impressive.

How to Build a Demand Generation Machine with Online Events
Every marketer responsible for lead generation and nurturing knows the power of online events, right? But how many have a demand generation machine that turns out audience and fuels their sales department with quality leads? Join David Pitta with BrightTALK’s Online Events Academy as he lays out the steps needed to build your own event machine this quarter. This was one of the highest rated webcasts from 2010.

Why Publishing Is the Future of Marketing
Buyers are looking for relevant information on the web to help make their buying decisions. Is your brand providing that information? Join content marketing expert Joe Pulizzi as he reviews how marketers today are indeed publishers and the steps you need to take to develop a content strategy that attracts new customers. Fantastic tips from one of the leading content marketing experts.

The Death of Trust in Social Media
Hear Richard Brewer Hay, Chief Blogger, eBay; Michael Brito, VP of Social Media, Edelman Digital; and Michelle Broderick, Marketing Director, Yelp debate the future of social media and the role that trust plays in online interactions. Sit back and get ready to drink from a fire hose of information from this rock star panel moderated by BrightTALK’s Val-Pierre Genton.

View any of these webcasts now on demand and start getting excited about the upcoming presentations scheduled for 2011. First up: Email Marketing Summit.