Intent Data is currently all the rage. A range of vendors have made a huge promise but how effective are the these often black-box algorithms? In the first installment of this blog series on intent we dove into how BrightTALK gauges buying intent and how we quantify that for you.
In this followup piece we talk about how intent data is applied to improve the focus of sales and
marketing efforts. We will talk about general best practices, as well as how BrightTALK is leveraging its Intent data for its own purposes and how you can too.
BrightTALK Intent Leads allow you to identify accounts and leads with buying intent.
There are many ways to use intent data, whether from BrightTALK or other providers, consider this a high level overview of some of the ways you can create activity and build business with Intent data in B2B.
The first way that BrightTALK applied intent data to accelerate business, was in automated sales outreach cadences. We utilize a tool that keeps our sales development team focused on specific segments, while still addressing our business needs.