Panel Discussion: B2B Video Marketing in 2017

Panel Discussion: B2B Video Marketing in 2017

 In Content Marketing, Demand Generation, Video Marketing, Webinars

What impact is video having on B2B marketing in 2017?

That’s the theme of the discussion we recently hosted in the BrightTALK Academy, as we were joined by marketing professionals from HSBC and Unruly.

The conversation touched on some of the most popular video marketing topics, including:

  • Costs of video production and how they compare to other content formats
  • Appropriate metrics for tracking video ROI
  • Strategies for cross-channel content distribution

Watch the full roundtable below.

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