Panel Discussion: B2B Video Marketing in 2017
What impact is video having on B2B marketing in 2017?
That’s the theme of the discussion we recently hosted in the BrightTALK Academy, as we were joined by marketing professionals from HSBC and Unruly.
The conversation touched on some of the most popular video marketing topics, including:
- Costs of video production and how they compare to other content formats
- Appropriate metrics for tracking video ROI
- Strategies for cross-channel content distribution
Watch the full roundtable below.