Re-Engage Your Live Audience with Email
Audiences are most engaged with your content right after attending a live presentation when they have your brand and thought leadership top of mind. This makes it a great time to re-engage them.
With this in mind, we’ve added another automated email notification to the list of emails available in your BrightTALK Channel: the viewer follow-up email.
Activate the viewer follow-up email in your channel now to take advantage of its power to bring audiences back to your content. Add attachments to your webinars and videos and schedule upcoming presentations in advance to populate the email with relevant content.
The viewer follow-up email is an automated email that goes out to the viewers of your live webinars and videos 24 hours after a live event. It includes:
- Personalized greeting that reflects the behavioral relevance of the email
- A link to the presentation the audience watched
- A list of any attachments associated with the content
- Links to up to two upcoming presentations in the channel
Here’s an example:
With its timely and relevant messaging, the viewer follow-up email is a value-add for both channel owners and the professionals learning on BrightTALK. It offers channel owners a powerful way to reconnect with subscribers and re-engage them time and time again. From a user perspective, it provides easy access to more relevant information at the right time.