Reinventing White Paper Distribution
When executing a killer content marketing strategy, B2B marketers utilize a variety of tools to share their ideas, information and insights. Webinars, blogs, videos and white papers have all become trusted resources for business and industry professionals looking to expand their knowledge and these professionals use a host of social media networks, forums, websites and online publications to locate these sources. With the increasing fragmentation of the Internet and focus on ROI for all marketing tools, marketers are challenged to find new distribution channels for their content to reach the right people in the right place at the right time.
While these communities have previously featured webinars and videos, the latest channel release from BrightTALK enables channel owners and presenters to upload documents alongside their webinars and videos, increasing white paper distribution and capturing audience insight in one intuitive platform. Marketers will be able to use the self-service feature to promote their white papers to a targeted and engaged audience, leveraging the professional communities that view content on BrightTALK.
In addition to white papers, channel owners and presenters will be able to upload existing videos, podcasts, presentation slide decks and relevant hyperlinks, that can be accessed during the live event and afterward on demand giving your audience one location to engage with a range of resources. All of the viewer engagement data is recorded and easily accessible from one channel.
This new attachments feature demonstrates BrightTALK’s commitment to help marketers maximize the ROI on their marketing assets and reach new audiences with their thought leadership content.