Summit Recap: Innovation and Inspiration from Marketing Visionaries
We recently introduced the Benchmarks Awards to celebrate top-performing content on BrightTALK. The marketing visionaries behind these success stories are masters of their craft, so we were eager to share their expertise with the 775,000+ marketers on BrightTALK. The Inspiration and Innovation from Marketing Visionaries Summit provides an inside look at the award winners’ webinar programs and what tactics helped increase ROI.
How to Be Relevant in a World that Won’t Stop Talking
To kick things off, Dawn Brock [NETSCOUT], Tim Garon [(ISC)²] and Yuliya Shlychkova [Kaspersky Lab] sat down with BrightTALK’s Val-Pierre Genton to discuss how to attract and engage the right audience through rich media.
“Our strategy is really about understanding who our buyers are, their roles, and the different stages they go through – from first recognizing they even have a problem to looking for a solution for that problem.” – Dawn Brock, NETSCOUT
Content that Sticks: What We’ve Learned in the Past 15 Years
Scott Abel [The Content Wrangler] joined David Pitta and Val-Pierre Genton [BrightTALK] for a rich conversation on how content strategies have evolved over the last 15 years. Catch the full session for their predictions on the opportunities and obstacles that await content marketing.
Driving Acquisition and Engagement in Financial Services
Financial services marketing is rapidly evolving. Long-form, text-heavy content is being cast aside for highly visual mediums like webinars. Ludivine Evra [Lombard Odier] and Natasha Power [Schroders] chatted with Stuart West [BrightTALK] about the vast opportunities for growth within financial services content marketing.
“There’s a shift towards more engaging conversations with clients… we’re trying to really dig deep into their needs rather than just going straight in with a product first. I think that’s a massive change, especially from an advertising point of view and the way that we’re communicating with our clients.” Natasha Power, Schroders
Experimental and Experiential: Pivotal’s Content Marketing Secrets
With over six years of webinar success under their belt, Pivotal found that experimentation is at the root of their success. Rita Manachi leverages BrightTALK to tell Pivotal’s ever-evolving analyst relations story, while Pieter Humphrey educates and excites Pivotal’s audience through product-centric content.
Building a Vibrant Network of Female Leaders
Megan Bozzuto [International Association of Women], uses webinar content to engage, educate, and connect their vast audience of professional women. Check out the talk for insights into how the International Association of Women found success.
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