Summit Spotlight: B2B Content Marketing Summit

Summit Spotlight: B2B Content Marketing Summit

 In Content Marketing, Webinars

These days, it’s impossible to talk about B2B marketing without discussing content marketing. It’s become a fundamental part of how businesses market to other businesses, with 91% of B2B marketers using it in their organizations.

As marketers continually test new content creation formats and distribution methods, there are always lessons to be learned. In the spirit of this ongoing growth and learning, this week we’re hosting the B2B Content Marketing Summit, a free three-day online event featuring 11 webinars presented by top industry thought leaders.

Here’s a preview of what we have lined up, starting on Tuesday, October 17.

Content Strategy & Distribution Track

October 17, 2017

Find an Enemy with Your Content Marketing

Presented by Katie Martell, On-Demand Marketer

Everything You Need to Know About The Future of Content Experience

Presented by Randy Frisch, CMO & Co-Founder at Uberflip

How to Create a Webinar Factory: Lessons Learned from The Content Wrangler

Presented by Scott Abel, Chief Wrangler at The Content Wrangler

How the Right Content & Delivery Strategies Double Demand Gen ROI

Presented by John Steinert, CMO at TechTarget & Zak Pines, VP of Marketing at Bedrock Data


Rich Media Strategy Track

October 18, 2017

Interactive Content Marketing: How to Unlock Powerful Data & Boost Conversion

Presented by Neha Mirchandani, CMO at

Quality That Converts: Using Content as a Catalyst for Action

Presented by Charlotte Bohnett, Director of Demand Generation & Brooke Andrus, Content Marketing Manager at WebPT

Aligning B2B Content to Specific Buyers: Industry, Job Role, Location & More

Presented by Melanie Turek, VP of Connected Work at Frost & Sullivan


Performance Metrics & Content Effectiveness Track

October 19, 2017

Engaging Content Creation with Artificial Intelligence

Presented by Dhaval Bhatt, Founder and CEO at Resonate AI

Are You Measuring the Performance and Effectiveness of Your SEO Keywords?

Presented by Chris Raulf, SEO Training Expert & Founder of Boulder SEO Marketing

How to Optimize Your Content for Funnel Conversion and Revenue Impact

Presented by Feng Hong, Senior Product Marketing Manager at Full Circle Insights

Account-Based Marketing on Auto Pilot

Presented by Gill Allouche, CEO at

Register for any (or all!) of the webinars above. Can’t make a live session? That’s okay – register anyway and you’ll receive an email with the recording.

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