Summit Spotlight: B2B Content Marketing Summit
These days, it’s impossible to talk about B2B marketing without discussing content marketing. It’s become a fundamental part of how businesses market to other businesses, with 91% of B2B marketers using it in their organizations.
As marketers continually test new content creation formats and distribution methods, there are always lessons to be learned. In the spirit of this ongoing growth and learning, this week we’re hosting the B2B Content Marketing Summit, a free three-day online event featuring 11 webinars presented by top industry thought leaders.
Here’s a preview of what we have lined up, starting on Tuesday, October 17.
Content Strategy & Distribution Track
October 17, 2017
Find an Enemy with Your Content Marketing
Presented by Katie Martell, On-Demand Marketer
Everything You Need to Know About The Future of Content Experience
Presented by Randy Frisch, CMO & Co-Founder at Uberflip
How to Create a Webinar Factory: Lessons Learned from The Content Wrangler
Presented by Scott Abel, Chief Wrangler at The Content Wrangler
How the Right Content & Delivery Strategies Double Demand Gen ROI
Presented by John Steinert, CMO at TechTarget & Zak Pines, VP of Marketing at Bedrock Data
Rich Media Strategy Track
October 18, 2017
Interactive Content Marketing: How to Unlock Powerful Data & Boost Conversion
Presented by Neha Mirchandani, CMO at Dot.vu
Quality That Converts: Using Content as a Catalyst for Action
Presented by Charlotte Bohnett, Director of Demand Generation & Brooke Andrus, Content Marketing Manager at WebPT
Aligning B2B Content to Specific Buyers: Industry, Job Role, Location & More
Presented by Melanie Turek, VP of Connected Work at Frost & Sullivan
Performance Metrics & Content Effectiveness Track
October 19, 2017
Engaging Content Creation with Artificial Intelligence
Presented by Dhaval Bhatt, Founder and CEO at Resonate AI
Are You Measuring the Performance and Effectiveness of Your SEO Keywords?
Presented by Chris Raulf, SEO Training Expert & Founder of Boulder SEO Marketing
How to Optimize Your Content for Funnel Conversion and Revenue Impact
Presented by Feng Hong, Senior Product Marketing Manager at Full Circle Insights
Account-Based Marketing on Auto Pilot
Presented by Gill Allouche, CEO at Metadata.io
Register for any (or all!) of the webinars above. Can’t make a live session? That’s okay – register anyway and you’ll receive an email with the recording.
