Summit Spotlight: B2B Content Marketing Summit
These days, it’s impossible to talk about B2B marketing without discussing content marketing. It’s become a fundamental part of how businesses market to other businesses, with 91% of B2B marketers using it in their organizations.
As marketers continually test new content creation formats and distribution methods, there are always lessons to be learned. In the spirit of this ongoing growth and learning, this week we’re hosting the B2B Content Marketing Summit, a free three-day online event featuring 11 webinars presented by top industry thought leaders.
Here’s a preview of what we have lined up, starting on Tuesday, October 17.
Content Strategy & Distribution Track
October 17, 2017
Presented by Katie Martell, On-Demand Marketer
Presented by Randy Frisch, CMO & Co-Founder at Uberflip
Presented by Scott Abel, Chief Wrangler at The Content Wrangler
Presented by John Steinert, CMO at TechTarget & Zak Pines, VP of Marketing at Bedrock Data
Rich Media Strategy Track
October 18, 2017
Presented by Neha Mirchandani, CMO at Dot.vu
Presented by Charlotte Bohnett, Director of Demand Generation & Brooke Andrus, Content Marketing Manager at WebPT
Presented by Melanie Turek, VP of Connected Work at Frost & Sullivan
Performance Metrics & Content Effectiveness Track
October 19, 2017
Presented by Dhaval Bhatt, Founder and CEO at Resonate AI
Presented by Chris Raulf, SEO Training Expert & Founder of Boulder SEO Marketing
Presented by Feng Hong, Senior Product Marketing Manager at Full Circle Insights
Presented by Gill Allouche, CEO at Metadata.io
Register for any (or all!) of the webinars above. Can’t make a live session? That’s okay – register anyway and you’ll receive an email with the recording.