Summit Spotlight: Demand Generation Strategies [Feb. 20-22]

For B2B marketers, driving high-quality demand is a challenge that isn’t going away any time soon. In our industry, keeping up to date with the most effective tactics and strategies is almost a full-time job in itself.

At BrightTALK, we want to make it easier for marketers to stay ahead of the latest trends. As such, we’re hosting a three-day online summit (the first of six this year), focused on all things demand generation — from tactics to attribution to retention.

Check out the complete summit lineup below and register for the sessions that interest you.

 

Strategy, Tactics & Campaigns

Tuesday, February 20

 

How to 5x Your Sales Pipeline with LinkedIn in 2018

Rod Sloane, Founder of Sales & Marketing Alignment Group

Increase Conversions with Demand Generation in a New Era of Connections

Craig Chappell, Acting Head of Digital at FireEye & Val-Pierre Genton, VP of Product Marketing at BrightTALK

Recipes for Success: Skills You Need for Foundational ABM Campaigns

Rodrigo Fuentes, CEO & Co-founder of Listenloop & Portia Mills, Founder & Chief Strategist of Great Eagle Markets

 

Attribution & ROI

Wednesday, February 21

 

Solving the Mystery of ROI: How to Find Marketing’s Impact on Business

Katie Martell, On-Demand Marketing Consultant & Sam Melnick, VP of Marketing at Allocadia

Marketing & Sales Alignment: Are You Sure Sales Delivers the Right Message?

Vishal Shah, CEO of LearnCore & Hilary Salazar, VP of Product Marketing at People.ai

 

Retention & Growth Strategies

Thursday, February 22

 

Crowds Don’t Buy. Individuals Do.

Steve Masters, Services Director at Vertical Leap

The Confluence Equation: How Content & Influencers Drive B2B Marketing Success

Lee Odden, CEO of Top Rank Marketing

Demand Gen in a Post-GDPR World?

Maurice Flynn, GDPR Prep Trainer

Make Your Customers Your Partners

Melanie Turek, VP of Connected Work at Frost & Sullivan