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Summit Spotlight: Demand Generation Strategies [Feb. 20-22]
For B2B marketers, driving high-quality demand is a challenge that isn’t going away any time soon. In our industry, keeping up to date with the most effective tactics and strategies is almost a full-time job in itself.
At BrightTALK, we want to make it easier for marketers to stay ahead of the latest trends. As such, we’re hosting a three-day online summit (the first of six this year), focused on all things demand generation — from tactics to attribution to retention.
Check out the complete summit lineup below and register for the sessions that interest you.
Strategy, Tactics & Campaigns
Tuesday, February 20
How to 5x Your Sales Pipeline with LinkedIn in 2018
Rod Sloane, Founder of Sales & Marketing Alignment Group
Increase Conversions with Demand Generation in a New Era of Connections
Craig Chappell, Acting Head of Digital at FireEye & Val-Pierre Genton, VP of Product Marketing at BrightTALK
Recipes for Success: Skills You Need for Foundational ABM Campaigns
Rodrigo Fuentes, CEO & Co-founder of Listenloop & Portia Mills, Founder & Chief Strategist of Great Eagle Markets
Attribution & ROI
Wednesday, February 21
Solving the Mystery of ROI: How to Find Marketing’s Impact on Business
Katie Martell, On-Demand Marketing Consultant & Sam Melnick, VP of Marketing at Allocadia
Marketing & Sales Alignment: Are You Sure Sales Delivers the Right Message?
Vishal Shah, CEO of LearnCore & Hilary Salazar, VP of Product Marketing at People.ai
Retention & Growth Strategies
Thursday, February 22
Crowds Don’t Buy. Individuals Do.
Steve Masters, Services Director at Vertical Leap
The Confluence Equation: How Content & Influencers Drive B2B Marketing Success
Lee Odden, CEO of Top Rank Marketing
Demand Gen in a Post-GDPR World?
Maurice Flynn, GDPR Prep Trainer
Make Your Customers Your Partners
Melanie Turek, VP of Connected Work at Frost & Sullivan