Summit Spotlight: Demand Generation Strategies [Feb. 20-22]
For B2B marketers, driving high-quality demand is a challenge that isn’t going away any time soon. In our industry, keeping up to date with the most effective tactics and strategies is almost a full-time job in itself.
At BrightTALK, we want to make it easier for marketers to stay ahead of the latest trends. As such, we’re hosting a three-day online summit (the first of six this year), focused on all things demand generation — from tactics to attribution to retention.
Check out the complete summit lineup below and register for the sessions that interest you.
Strategy, Tactics & Campaigns
Tuesday, February 20
Rod Sloane, Founder of Sales & Marketing Alignment Group
Craig Chappell, Acting Head of Digital at FireEye & Val-Pierre Genton, VP of Product Marketing at BrightTALK
Rodrigo Fuentes, CEO & Co-founder of Listenloop & Portia Mills, Founder & Chief Strategist of Great Eagle Markets
Attribution & ROI
Wednesday, February 21
Katie Martell, On-Demand Marketing Consultant & Sam Melnick, VP of Marketing at Allocadia
Vishal Shah, CEO of LearnCore & Hilary Salazar, VP of Product Marketing at People.ai
Retention & Growth Strategies
Thursday, February 22
Steve Masters, Services Director at Vertical Leap
Lee Odden, CEO of Top Rank Marketing
Maurice Flynn, GDPR Prep Trainer
Melanie Turek, VP of Connected Work at Frost & Sullivan