Summit Spotlight: Foundational Demand Generation Strategies

 In Demand Generation, Webinars

Last week, BrightTALK’s marketing community hosted the Foundational Demand Generation Strategies Summit, a three-day event featuring 12 webinars all related to the topic of demand generation.

Marketing leaders from companies like Uberflip, LeadMD, and The Content Wrangler joined us to share their insight and expertise in three separate tracks: campaigns and lead generation, lead management and conversion, and retention and growth strategy.

Explore all of the on-demand sessions below — or if you’re more of a skimmer, check out these tweetable stats from the event.

84% of B2B decision makers start the journey with referrals (via @Influitive).  

The average tenure of a CMO dropped to 3.6 years or 44 months (via @SpencerStuart).  

In the UK alone, £37 billion is the negative impact of not embedding a customer strategy (via @ijgolding).  


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