Summit Spotlight: Social Media Marketing

 In B2B Engagement Marketing, Content Marketing, Demand Generation, Uncategorized, Webinars

As we wrap up a year of knowledge-packed marketing summits on BrightTALK, we’re looking forward to finishing 2016 strong with one of our most highly anticipated events: the Social Media Marketing Summit.

We’ve seen significant shifts in social media over the past decade, evolving from something used largely by individuals and B2C brands to a key advertising and sales tool.

Social media has also become ingrained in nearly everything we do in marketing. Whether we’re using social to promote content, recruit partners and influencers, or engage in peer discussions, social media has become a cross-functional marketing tool — at times even verging into customer support and sales territory.

In this summit, top marketers from innovative organizations will share their expertise on social media marketing and how it impacts other areas, including influencer marketing, virtual reality, and employee advocacy.

Each of the 12 webinars in the summit is free and will be available live and on demand. You can explore the complete agenda and register for the sessions below.