Tackle the Marketo Marketing Nation Summit with These Tips

 In B2B Engagement Marketing, Uncategorized

One of marketing’s biggest events of the year is almost here! The 2015 Marketo Marketing Nation Summit kicks off in San Francisco on Monday, April 12, and with BrightTALK as a gold sponsor of the event, we couldn’t be more excited.

Between the speaker sessions, expo hall, and sponsored parties, the conference can be a bit overwhelming, even for the experienced marketers among us. For that reason, we’ve put together a few quick tips for attendees of this year’s Marketing Nation Summit.

Check out the keynote with Phil Fernandez, Arianna Huffington, and John Legend.
This is a must do, especially for first-time conference goers. It’s a great opportunity to hear what these marketing powerhouses in their own right have to say about engaging audiences and telling meaningful stories with their content.

Take advantage of social media.
You can’t be everywhere at once. Check out what’s going on around the conference via Twitter and the official #MKTGnation hashtag. You might come across something you wouldn’t have known about otherwise. (There’s also an official mobile app!)

Spend time in the expo showcase.
Exhibitors in the expo showcase represent some of the greatest innovators in marketing technology, from predictive analytics to data visualization to customer marketing. Whether you’re looking to find a solution to a pain point or want to get ideas for the next outstanding marketing campaign, look no further.

Plan your schedule ahead of time.
With so much going on, you will inevitably run into time conflicts. Manage the chaos by planning out a schedule ahead of time. Choose your sessions wisely, picking interesting and practical topics for your career. You can only do so much in three days!

Make time to attend the parties.
While it’s important to prioritize learning and networking at the event, the experience will be much more memorable if you let yourself have some fun while you’re at it. There’s no better way to make lasting professional connections or friendships than at some of the most talked about industry parties of the year.

Find out more on how to connect with BrightTALK at the event. See you in San Francisco!