Tag Archives: abm

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MRP and guest Forrester Discuss Qualities of ABM Leaders

Join our guest Steve Casey, Principal Analyst for B2B marketing at Forrester, and Jim Regan, CMO and Co-Founder at MRP, to learn why artificial intelligence and machine learning are crucial to [...]

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Targeted ABM Strategies: Increase Conversions and Reduce Sales Cycles

As marketers are being asked to increase their contribution to bookings and revenue, account-based marketing is being used as a strategy to improve conversions and reduce the sales cycle. That [...]

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Summit Spotlight: Demand Generation Strategies [Feb. 20-22]

For B2B marketers, driving high-quality demand is a challenge that isn't going away any time soon. In our industry, keeping up to date with the most effective tactics and strategies is almost a [...]

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BrightTALK Live Panel: AI and Machine Learning

Last year, marketers were focused on predictive analytics and ABM. This year is proving to be all about how machine learning and artificial intelligence will impact marketing strategies. Leading [...]

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Applying ABM Fundamentals to Improve Customer Retention

As account-based marketing has strengthened its hold on the world of B2B marketing, there’s one aspect of it that’s often overlooked: how ABM can help you keep your customers happy. Most of the [...]

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Designing a Targeted Outreach Strategy for ABM

When you hear the phrase “account-based marketing,” what comes to mind? For most of us, ABM most often conjures thoughts of targeting and outreach. There’s a lot of focus on the tactical methods [...]

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The Role of Sales & Marketing Alignment in ABM

As ABM has taken the marketing world by storm, marketers have become laser-focused on creating stronger, more personal relationships with their prospects and customers. While much of this lies in [...]

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ABM – The Route to Sales and Marketing Alignment Nirvana?

It's often said that achieving sales and marketing alignment is nirvana. In fact, that's the very topic we'll be discussing in an upcoming BrightTALK webinar panel alongside Peter Lundie and Greg [...]

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Live Email Personalization: The Secret Weapon in Your ABM Strategy

Account-based marketing (ABM) is the hottest trend in B2B strategy right now, and judging by the number of sessions and floor conversations devoted to ABM at virtually every B2B marketing event [...]

What’s New & What’s Next in Marketing Analytics

89% of marketers say improving the ability to measure and analyze marketing impact is a top priority, according to a recent survey from Demand Gen Report. As with many other areas in [...]

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