Tag Archives: analytics

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Data-Driven Marketing With A Human Touch

Today, B2B marketers have access to data that their left brain would only have dreamed of a generation ago. The age of “I know 50% of my marketing spend is wasted, I just don’t know which 50%” is [...]

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The Data-Driven CMO: Master Marketing Attribution With Search-Driven Analytics

Join CMO, Scott Holden, in a live webinar to learn how his team has mastered marketing attribution with ThoughtSpot’s search-driven analytics. Using ThoughtSpot, Scott’s entire marketing team can [...]

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State of the MarTech Stack 2018

We’ve all seen the explosion of marketing technology companies over the past several years, clearly illustrated in Scott Brinker’s Marketing Technology Landscape that grew from 150 companies in [...]

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Recognise, Understand, & Value Me – Employing tech to bring analytics to life

Join this BrightTALK Academy panel session and learn to improve your customer engagement by making the most of your data. This webinar examines: • How effective analytics drive better [...]

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Marketing Leaders Panel Discussion: Marketing Intelligence and Analytics

Marketing analytics is no longer just about tying in marketing initiatives with revenues. Top marketers are now able to predict the outcomes of their marketing efforts and optimise them [...]

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Cutting Through the Noise: Identifying Prospects that Matter with Intent Data

Trying to break through the noisy marketplace to identify leads who want your solutions? With the rise of predictive analytics, intent data has become a key way to identify those high-quality [...]

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Cut Through the Noise: Identify Prospects that Matter with Intent Data

Trying to break through the noisy marketplace to identify leads who want your solutions? With the rise of predictive analytics, intent data has become a key way to identify those high-quality [...]

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Next Generation Content Marketing – Do you have what it takes?

The job description of a content marketer has evolved dramatically over the last few years. Having initially morphed from a creative function into a publisher/distributor role, we are now [...]

How to Build a Marketing Analytics Center of Excellence

Ahead of the Digital Marketing Analytics Summit next week, we caught up with Laura Patterson, President of VisionEdge Marketing, and one of the speakers at the event. Laura, an expert on [...]

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The Impact of Website Visitor Tracking Across the Webinar Life Cycle

A properly planned and executed webinar is an event that provides prospective buyers an opportunity to have a digital conversation with your company: Before, during and after the webinar. From [...]

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