Tag Archives: and

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BrightTALK’s 2018 Webinar Benchmarks Report

Webinars are a critical B2B content marketing strategy and as marketers become responsible for the customer journey, webinars are a valuable tactic for engaging prospects and customers at every [...]

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The Networking Effect: How to Maximize Your Content Exposure

Roopam Jain, Industry Director of Conferencing and Collaboration at Frost and Sullivan, discusses how today's digital transformation impacts buyer research, how marketers are connecting with [...]

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Recharge Pipeline Creation from Webinars

Pipeline development is a constant need. Every business day, sales and marketing departments are tasked to acquire and qualify prospects actively seeking their product or service. Webinars and [...]

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Rich Media Case Studies: What Your Peers are Doing to Win

According to Edgar Dale's "Cone of Experience Theory," people tend to "remember 10% of what they read, 20% of what they hear, 30% of what they see, and 50% of what they see and hear.” Yet, [...]

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Connecting the Marketing Message with the Sales Conversation

Integrated marketing isn't just about bringing together the various marketing disciplines: the need to maximise revenue growth means that B2B-focused companies must also closely align their [...]

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Roundtable: The Artful Science of Webinars and Videos

Generating brand awareness and product demand by way of webinars and videos requires a strong strategy. How do you create and package content that communicates the right message? What [...]