Tag Archives: attribution models

What’s New & What’s Next in Marketing Analytics

89% of marketers say improving the ability to measure and analyze marketing impact is a top priority, according to a recent survey from Demand Gen Report. As with many other areas in [...]

Getting Started with Marketing Attribution in Salesforce

Today on the BrightTALK Academy, we were joined by Grant Grigorian, CEO of Path to Scale, a revenue performance management application used to report on lead-to-customer metrics, campaign ROI, [...]