Tag Archives: attribution

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Leveraging Real Behavioral Intent to Identify and Convert Your Buyers

When you think of your customers as a jumble of demographics and lead scores, it's easy to miss the critical intent indicators that help you understand their pain points and needs on a deeper, [...]

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The Data-Driven CMO: Master Marketing Attribution With Search-Driven Analytics

Join CMO, Scott Holden, in a live webinar to learn how his team has mastered marketing attribution with ThoughtSpot’s search-driven analytics. Using ThoughtSpot, Scott’s entire marketing team can [...]

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Leveraging Real Behavioral Intent to Identify and Convert Your Buyers

When you think of your customers as a jumble of demographics and lead scores, it's easy to miss the critical intent indicators that help you understand their pain points and needs on a deeper, [...]

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State of the MarTech Stack 2018

We’ve all seen the explosion of marketing technology companies over the past several years, clearly illustrated in Scott Brinker’s Marketing Technology Landscape that grew from 150 companies in [...]

What’s New & What’s Next in Marketing Analytics

89% of marketers say improving the ability to measure and analyze marketing impact is a top priority, according to a recent survey from Demand Gen Report. As with many other areas in [...]

Getting Started with Marketing Attribution in Salesforce

Today on the BrightTALK Academy, we were joined by Grant Grigorian, CEO of Path to Scale, a revenue performance management application used to report on lead-to-customer metrics, campaign ROI, [...]

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How to Solve Multi-Touch Marketing Attribution in Salesforce

Every performance marketing professional is struggling to find a reliable campaign attribution strategy. As marketing leaders prepare budgets and forecasts for the new year, many live in agony to [...]