Tag Archives: b2b buyer behavior

What Drives B2B Purchase Decisions? [New Research]

As a B2B marketer, there’s nothing more valuable than getting insight into the mind of your buyer. Today, with extended buying cycles involving multiple stakeholders, the more you can understand [...]

What B2B Marketers Can Learn from Changes in Buyer Behavior

The impact that digital media and content marketing is having on the buying cycle is NUTS. I started thinking about this in particular when reflecting on my experience shopping for a car and how [...]