Tag Archives: b2b content marketing

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Aligning B2B Content to Specific Buyers: Industry, Job Role, Location & More

Is your content targeting the right audience? General information is great for broad-based marketing, but creating sticky communities requires that you go deep. That might mean offering [...]

How Do You Measure Content Marketing Success? [New Research]

How do you measure the effectiveness of your content marketing efforts? If you’re like most B2B marketers, it’s probably by web traffic and visits, according to a new global survey of content [...]

5 Things We Learned from the B2B Content Marketing Summit

Did you know that leading social sellers are 51% more likely to make quota? Or that 62% of B2B marketers say the most important element of content marketing success is audience relevance? These [...]

3 Ways to Expand Your Content Marketing

As content marketing continues to evolve and new challenges emerge, it’s always interesting to take a look at how other marketers are shifting their strategies and what they’re prioritizing [...]

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Live Video Roundtable: 4 Demand Generation Strategies Using Webinars

Webinars can generate healthy demand when sound strategy aligns with flawless execution. Join us for a live video roundtable with four seasoned marketers to learn their demand generation webinar [...]

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BrightTALK Miniseries: Webinar and Video Content Marketing

Webinar and video content marketing: View this miniseries segment to learn how webinars and videos are driving measurable value to content marketing strategies at all stages of the buying cycle.