Tag Archives: b2b content marketing

In
Posted

The Studio: Why can’t this just be an email?

“Before embarking on any B2B video project," says Greg Johnson, BrightTALK Studios Managing Producer, “you need to be able to answer the question ‘Why can’t this just be an email?’ Video [...]

In
Posted

Aligning B2B Content to Specific Buyers: Industry, Job Role, Location & More

Is your content targeting the right audience? General information is great for broad-based marketing, but creating sticky communities requires that you go deep. That might mean offering [...]

How Do You Measure Content Marketing Success? [New Research]

How do you measure the effectiveness of your content marketing efforts? If you’re like most B2B marketers, it’s probably by web traffic and visits, according to a new global survey of content [...]

5 Things We Learned from the B2B Content Marketing Summit

Did you know that leading social sellers are 51% more likely to make quota? Or that 62% of B2B marketers say the most important element of content marketing success is audience relevance? These [...]

3 Ways to Expand Your Content Marketing

As content marketing continues to evolve and new challenges emerge, it’s always interesting to take a look at how other marketers are shifting their strategies and what they’re prioritizing [...]

In
Posted

Live Video Roundtable: 4 Demand Generation Strategies Using Webinars

Webinars can generate healthy demand when sound strategy aligns with flawless execution. Join us for a live video roundtable with four seasoned marketers to learn their demand generation webinar [...]

In
Posted

BrightTALK Miniseries: Webinar and Video Content Marketing

Webinar and video content marketing: View this miniseries segment to learn how webinars and videos are driving measurable value to content marketing strategies at all stages of the buying cycle.