Creating content that speaks directly to your desired audience can be achieved with the right research and proper content development. Knowing the tools and tricks to create highly targeted [...]
Understanding what types of stories to tell can be tricky and being consistent in your messaging is also a challenge when it comes to content creation. As marketers look to build brand [...]
With more competition and digital noise than ever before, marketers have had to reinvent their strategies for reaching and converting buyers. Although engagement data and attribution reporting [...]
Developing your understanding of your target audience is important, but turning those insights into an actionable strategy that proves ROI can be difficult for the most seasoned marketer. It’s [...]
Winning new customers is hard work. Keeping them long-term is equally challenging. A lot of time, energy and resources go into maintaining happy customers, but the journey doesn’t have to stop [...]
“Before embarking on any B2B video project," says Greg Johnson, BrightTALK Studios Managing Producer, “you need to be able to answer the question ‘Why can’t this just be an email?’ Video [...]
Is your content targeting the right audience? General information is great for broad-based marketing, but creating sticky communities requires that you go deep. That might mean offering [...]
How do you measure the effectiveness of your content marketing efforts? If you’re like most B2B marketers, it’s probably by web traffic and visits, according to a new global survey of content [...]
Did you know that leading social sellers are 51% more likely to make quota? Or that 62% of B2B marketers say the most important element of content marketing success is audience relevance? These [...]
As content marketing continues to evolve and new challenges emerge, it’s always interesting to take a look at how other marketers are shifting their strategies and what they’re prioritizing [...]
