Tag Archives: b2b content marketing

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Build a Better Webinar: Designing Thumbnails

Beauty may be in the eye of the beholder, but every B2B marketer understands the value of well-designed imagery. When it comes to webinars, thumbnails do triple duty by outlining the topic, [...]

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Cybersecurity: The Art and Science to Persona Building

Understanding buyer behavior is the starting point for every effective marketing strategy. It’s clear that the buying cycle is non-linear and that competition for audience mindshare is fierce. [...]

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Creating a Lasting Impression with Virtual Events

BrightTALK has transformed the way content and demand marketers host virtual events. Join us for this customer enablement session to see first-hand what our technology provides, as well as tips [...]

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Content Intelligence: Data-Driven Strategies for Content Optimization

Optimizing content requires continual performance monitoring and audience tracking. But how can we utilize our data to assist our approach in reaching our specific content goals? Join Nick [...]

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The Power of Episodic Content Replay

Marketing is all about telling an authentic story. To do this successfully you must create content that is consistent, compelling, and leaves your audience wanting more. It's no surprise that [...]

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Content Intelligence: Decoding Content Analytics to Drive Performance

With as much data at our fingertips as ever before, marketing is transforming from an art into a data-centric science, especially when creating content. Marketers are expected to produce more [...]

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The Art of Targeting

In episode one of this multi-part series, two of BrightTALK’s demand generation leaders shared their formula for marketing and sales alignment. Once shared goals and metrics are established, [...]

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Content Intelligence: Executing Your Content Plan with Creativity & Scalability

Creating content that speaks directly to your desired audience can be achieved with the right research and proper content development. Knowing the tools and tricks to create highly targeted [...]

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The Power of Episodic Content

Understanding what types of stories to tell can be tricky and being consistent in your messaging is also a challenge when it comes to content creation. As marketers look to build brand [...]

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The Fundamentals of Intent Data

With more competition and digital noise than ever before, marketers have had to reinvent their strategies for reaching and converting buyers. Although engagement data and attribution reporting [...]

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